Outlines

10 Fast Facebook Functions to Find More Deals!

Intro to Social Networking

Blogging/Social Networking Etiquette

Effective Use of Social Media to Close More Deals

Facebook for the Office

Moving To Bigger Net Profits

Jotting your Twitter and other Social Networking technologies

Moving to Bigger Net Profits

CRS 206 Technologies to Advance your Business

Get Techie with it!

Attracting Today’s Internet Buyer

OK, what’s the deal with Wireless?

Microsoft Outlook E-Marketing Strategies for Real Estate

Getting Back to Basics in technology

Going Mobile - Smart Phone Technologies

You are up and running in Facebook but you could use a few of the latest tips and tricks to be more capable. . Get the inside skinny on how to take social networking to the next level having fun connecting and closing more deals. Mark will show you what is or is not appropriate for your social media interaction and share the pitfalls you will want to avoid.

The Mass Invite of Friends
Organize & Categorize
Hide those Irritating Posters
Create a Business Page without Pitfalls
Go Postal in a Viral Way
Instant content you can really Blog about
How to alienate your Sphere of Influence
The Personalized & professional URL
How to brag “I got more Fans than you”
 

Description: Have you "Tweeted" today? Learn how you can enhance your social presence and boost your business bottom line by networking on the Web. YouTube, Facebook, LinkedIn and Active Rain are just some of the Web sites you need to be on to stay connected with today's hi-tech buyers and sellers.

Live Video of Session

Description: Even though you're not communicating face-to-face, a good blogger lives by "rules of etiquette." You now have a global audience, and your blogging is public and accessible to anyone. Pick up important blogging tips on writing to engage interest, being respectfully opinionated, the dangers of "reply-to-all," font size, business marketing and more. Knowing the rules of the blogging road will make all the difference to your blogging success!

• Take us from how you connected, all the way to lead conversion and closing
• What sites link together, how do you do it and what you need to know
• Social interaction and content, what is appropriate and what is not.
• What worked & what did not
   

Marketing Flyer     Audio Recording NAR Convention 2009     Student Handout

Facebook for the Office

3 hrs: Brokers

“Facebook for the Office” From lenders to Fast Food, why does every TV commercial and website today seem to contain a Facebook link or address? Is you company missing the boat when comes to the fastest growing segment of today’s buyers, GenX and GenY? Do you need a Social Network strategy to get in on the action? Learn how to put your office in the Social Network scene. Avoid the one irreversible mistake that cause you to start over again and save time getting out of the gate before the competition does.

• Build a Facebook business page
• Create and promote events for agents and consumers
• Stay organized and keep the time spent in perspective
• Establish report and connect to those generations left orphaned
• Building the Fan base
• What to communicate with the Fans
• Attain a personalized URL

Get Back To Work or Get Out

3 hrs to 1 Day Session:

It’s a new market and it’s a tough market. Why are some agents loving it and looking forward to 2010 while many are running for the hills? “Get Back To Work or Get Out” This is exactly what you need to get ready for 2010. A new course based on old principles. Spend a day with Mark Porter focused on getting prepared to ensure this is your best year yet. Stop “just getting by” or you may find yourself getting out. Now more than ever its critical that you get it together in a proactive way. Are you going to do it on your own? How’s that working for you?

• Organizing Strategies
• Building a Business plan
• Getting Clarity of Focus
• Holding Expenses Accountable
• Budgeting for profit
• Finding your Motivation
• Increasing productivity
• Achieving planned and focused marketing for this economy
• The latest marketing tools that are working
• Up to the minute social networking techniques
   

Jotting your Twitter and other Social Networking technologies

1- 3 hr Session:

• YouTube Marketing - account setup, uploading video, posting, e-mailing & sharing
• Facebook, LinkedIn, Plaxo, ActiveRain, Real Estate Village & the Social Networking factor
• Blogging for more business, better communication & search engine placement
• Using Jott to connect with today's hi-tech buyer
• Websites you need to know about
• Staying connected and being truly mobile

2 - 7 hr Session: Receive the net income you want. Break down big goals into small achievable tasks. Have a plan and be on purpose. Know how many appointments you must attack to succeed next year. You will use the Economic business model to set up your business for the next 12 months.

• Track lead generation and conversion numbers
• Simplify goals and compare budget numbers to successful agent benchmarks
• Fewer distractions through planned focused activities
• Improve your profit & performance
• Identify the motivation to keep you on track,
• Apply the focus and clarity to goals to convert your goals to reality!
   

For the Broker: "Moving to Bigger Net Profits" teaches the broker to inspire agents with a plan to achieve goals, run the numbers from a "net profit" goal all the way down to appointments needed to reach the goal and the marketing efforts necessary to produce the appointments. When a broker is able to identify the agents motivational "Hot Buttons" this leads to a coaching relationship that results in success. This is the session that teaches the leader how to find the motivation, affirm its connection to productivity and run the numbers to bring it to a net profit result.

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CRS 106 Fundamentals of Real Estate Technology

The hottest NEW course, "CRS 106 - Fundamentals of Real Estate Technology" is geared towards the above average performing but non-technical REALTOR® that desires to know more about today's technology in real estate.

Basic full day: Knowledge of fundamental real estate technologies is an absolute necessity for the active real estate agent. Fundamentals of Real Estate Technology gives today’s busy real estate agent the necessary tools to understand existing and evolving technologies. Understanding these essential skills and tools is the root of this one-day technology course, giving agents a base foundation for success.

• Navigating windows and Windows-Based software using basic skill sets.
• Recognizing what current hardware provides the most value to today’s real estate agent.
• Using the internet and e-mail to save time and increase effectiveness.
• Staying in touch using technology to generate more qualified real estate buyers and sellers
• How to find help when you need it.

Mark Porter Live Marketing Flyer     CRS Marketing Flyer    

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CRS 206 Technologies to Advance your Business

Intermediate 2 Days:

CRS 206 Technologies to Advance your Business

Today’s internet-enabled real estate market requires you to work faster and be more responsive than ever before. The ability to quickly access and exchange information – anywhere, anytime – can be the difference between making and breaking a transaction. The Technologies to Advance Your Business course guides you through a process for analyzing the technology needs of you business. Course topics focus on using technology tools that enable you to become more productive, increase profits, and differentiate yourself in the marketplace. This course combines targeted discussion topics, technology demonstrations, and engaging activities to prepare you to select the right technology tools and systems to advance you business.

• Social Network Marketing with Facebook, Linked & Twitter

• Connecting with Today's Hi-Tech Internet Buyer

• 3 Things Your Next Camera Must Have & How to Better Use It

• Implementing Video in Your Marketing

• Blogging, Podcasting & RSS Feeds for More Business and Better Communication

• Staying Connected Choosing & Using the Best Smartphone

• 10 Websites You MUST to Know About

• Contact Management System choices & Implementation

• Less Effort and More Free Time with Action Plan Systems

• All About Wireless Technologies

• E-mail Marketing & Communication systems

• The Latest Real Estate Technology Tips & Tricks

• Effective multimedia technologies for enhanced listing & buyer presentations

Mark Porter Live Flyer    CRS Marketing Piece      CRS Course Sponsor Handbook

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Get Techie with it!

10 technology tips to make your life easier and more productive in real estate.

Intermediate 2 hrs to 2 days (Build a longer class using courses above or below or let me help you comply with your state GRI technology program): The do’s, don’ts and how to’s of sending pictures, fancy flyers and other attachments by e-mail.  Finish every message with a personal or professional signature in just two clicks.  Learn to “borrow” pictures and text from the internet.  Get domain names and manage them, "How To" mail@yourdomain.com the which and why. . . and more cool stuff to make your life and work easier.

• Reduce or eliminate technical issues

• Going Paperless

• How did they do that?  Creating the fancy e-mail messages

• Attachments – when, why, what size and how  

Objectives:
The student will be able to implement the most desired productivity tools that the “technically inclined” use daily in Microsoft Office (Microsoft Word, Microsoft Outlook and Internet Explorer).
The students will learn how to keep themselves protected against the latest worm viruses at the same time minimizing technical issues in Windows and Office.
The student will be able to copy text and pictures off the Internet.
 

Example Marketing Flyer     Audio Recording CRS Sell-A-Brations

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Attracting Today’s Internet Buyer

Intermediate 2 hours: If you don’t know exactly who is it, what they want and how to give it to them, you’re giving away the bank! Discover the five critical things your website must have. Recognize the one fatal mistake the causes the ultimate buyer to keep surfing right past your site. Understanding search engine placement and what they are really selling.

• Understanding how SEO & how Pay per click works

• The contributing factors that lead to the top of search engine results

• The best template websites available

• The role of REALTOR.com in your web strategy

• Generational differences in website buyers

• How Social Networking fits into your web strategy

• Embedding videos and widgets into websites & blogs
   

Example Marketing Piece

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OK, what’s the deal with Wireless?

From 80211b to Blue Tooth, you are going to understand the “need to know” when it comes to practical wireless technology in real estate.

Intermediate Luncheon to 2 hours (2 Hours brings in more PDA material)

• All about Wi-Fi, getting wireless Internet around the home or office

• Getting an Internet connection while you are out showing or traveling

• What is Blue Tooth and why you want it

• Security issues you need to know about

• Why you should know PAN, LAN and WAN

• Cool Software for your wireless technology

Objectives:
The student will be able to identify the three different Wireless network types and the practical uses for them in real estate.
The student will see how to share an Internet connection among multiple computers in the home or at the office, wired or wireless.
The student will understand security risks associated with wireless networking.
The student will be able to set the basic security settings for a home wireless network.

Article

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Microsoft Outlook E-Marketing Strategies for Real Estate

Intermediate 90 Minutes to full day: 10 Hardcore “how-do-I” for using Microsoft Outlook in real estate and learn how to create and use one e-mail address for life, increase traffic on you website, save money, choose and purchase the best domain name and implement it. Plus 8 Reasons to say, “I knew Microsoft Outlook could do that, now I know how” and the definitive; replacing your current contact Manager with Microsoft Outlook

• Etiquette

• The coolest looking messages

• Auto signatures and time savers

• A permanent e-mail address that fits your marketing strategy and Hostage Free

• The e-mail addresses and market strategy integration

• Outlook organized and under control

• The finer points of attachments

• Personalized Mass Mail merge

• Sorting out which version of Office and Outlook

More time, adds more contact management and internet marketing concepts and strategies

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Getting Back to Basics in Technology

Basic 2 hours: A refresher in practical real estate technology basics such as which computer and why, tips & tricks in windows, why your computer is so slow, why do you experience so many problems, maintenance, backing up strategies and more. 

• Purchase a computer with confidence

• Get around windows without falling

• Minimize technical issues and time wasters

• Systems for saving files and actually retrieving them

• Keeping yourself protected from the latest worm viruses

Objectives:
The student will be able purchase a computer with more confidence.
The student will be able to navigate windows and software programs more efficiently.
The student will understand how to properly save files to their computer and be able to retrieve those files.

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Going Mobile - Smart Phone Technologies

What to buy along with 10 cool tips to give your competition Smartphone Envy  

Intermediate 2 hours: 

• Palm, Pocket PC or Blackberry - which and why

• Get your database from your computer to the PDA 

• Change it here or change it there, a lesson in synchronization

• Look ma no typing, business card swapping in the new millennium.

• To small, can’t read it, make it easier to see and read

• MLS access

• Surf and check e-mail on the run

• Bulging pockets?  A look at the latest and greatest available

• 3 things you must know to make it all worthwhile

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